Labels are for cans and jars, not people. That is the message in a nutshell that Coca-Cola is trying to convey; a creative, eye opening way to expand people's minds and get them thinking about prejudice.
Humans make first impression judgement based on how people look within 7 seconds. But would would happen if we met people in the dark?
At the very end the men were asked to reach under their chairs and take out a box. When they opened it two cans of Coke lay nestled inside. The cans appeared free of any logos and no “Coca-Cola” was scrawled across the side.
However, when turned over the message “Labels are for cans not for people” was written in white font on the red can. The simple message makes a clear impact and hopefully it will make a positive difference in the world.
Labels are for cans and jars, not people. That is the message in a nutshell that Coca-Cola is trying to convey; a creative, eye opening way to expand people's minds and get them thinking about Humans make first impression judgement based on how people look within 7 seconds. But would would happen if we met people in the dark?
At the very end the men were asked to reach under their chairs and take out a box. When they opened it two cans of Coke lay nestled inside. The cans appeared free of any logos and no “Coca-Cola” was scrawled across the side.
However, when turned over the message “Labels are for cans not for people” was written in white font on the red can. The simple message makes a clear impact and hopefully it will make a positive difference in the world.
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